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Nobody told me day 3 would feel like falling off a cliff. My milk came in, I was in pain, my baby couldn't latch, and I thought I was failing.
Postpartum care, starting before birth
You are preparing for the birth.
You are preparing for the birth.
Let us prepare you for what comes after.
The first days after delivery can feel confusing, emotional, and overwhelming. Because most mothers are prepared for birth, but not for postpartum.
One coordinated system instead of six fragmented sources. A Motherhood Buddy who knows your full story. Experts on call. A private room for her people. Every stage, held.
See Programs →
Free 20-min consult · no commitment
What we do
Stage-specific postpartum care, from before birth through to recovery.
Because care begins before you are home with a newborn, a healing body, breastfeeding questions, recovery needs, and too many opinions.
Before birth
Prepare
We understand your body, your birth context, and your home situation. We prepare you and your husband as a parenting team, so both of you know what to expect before the baby arrives.
You enter birth with a clearer plan.
Month 1
Stabilise
We help you through the first hard days: breastfeeding, latch pain, recovery, sleep confusion, newborn care, and the emotional shock of new motherhood.
You move from panic to steadiness.
Month 2–4
Build
We help you build rhythm: feeding support, recovery routines, nutrition guidance, baby care questions, and emotional check-ins.
You move from surviving to managing.
Month 5+
Strengthen
We help you feel more confident in your body, your baby's needs, your feeding journey, your home rhythm, and your new identity as a mother.
You move from managing to feeling like yourself again.
We do not wait for you to break down.
We prepare, support, and guide you before things become too much.
How it works
This is not advice. Not a hotline. Not a directory.
It is a carefully designed system. The ooru. system starts before birth. It is proactive, not reactive.
01
Dedicated Motherhood Buddy
One experienced mother stays with you through the journey. She holds the space for you, remembers your story, checks in with you, and helps you understand what to do next.
02
Private WhatsApp Room
A private space for your questions, updates, reminders, and gentle nudges. For the moments when you are unsure, overwhelmed, or awake at 2 AM wondering if this is normal.
03
At-Home Care Visits
When you need hands-on support, care comes home. For lactation support, newborn care, recovery, and the small practical things that are hard to solve through advice alone.
04
Video Consults with Experts
Access to the right experts when needed: lactation consultants, recovery specialists, nutrition experts, mental health professionals, paediatricians, or gynaecologists.
One mother. One team. One place to come back to.
Programs
Three ways to begin.
Choose the plan that fits where you are in your pregnancy or postpartum journey.
Plan A
First 40 Days
Best for mothers who have already delivered, or are close to delivery and want focused support after birth.
Rs. 1,999Rs. 3,999Introductory offer
Plan B
9th Month + First 40 Days
Best for parents in the final month of pregnancy who want to prepare before the baby arrives and continue with support after birth.
Rs. 2,999Rs. 4,999Introductory offer
Recommended
Plan C
Last Trimester + First 40 Days
Best for parents from the last trimester who want deeper preparation, partner training, feeding readiness, home readiness, and full first 40 days support.
Rs. 4,999Rs. 7,999Introductory offer
Plan comparison
See what changes between plans.
All three plans share the same care system. The difference is when your support begins and how deeply we prepare you for what's ahead.
| Feature | Plan A · First 40 Days Rs. 1,999Rs. 3,999 | Plan B · 9th Month + 40 Rs. 2,999Rs. 4,999 | Plan C · Last Trimester + 40 Rs. 4,999Rs. 7,999 |
|---|---|---|---|
| Dedicated M-Buddy | Yes | Yes | Yes |
| Private WhatsApp care room | Yes | Yes | Yes |
| Lactation support | Yes | Yes | Yes |
| Recovery & nutrition guidance | Yes | Yes | Yes |
| Baby care guidance | Yes | Yes | Yes |
| Expert escalation guidance | Yes | Yes | Yes |
| Home visit when needed | Yes | Yes | Yes |
| First 72-hour support | Yes | Yes | Yes |
| 9th month readiness check | No | Yes | Yes |
| Hospital-to-home planning | No | Yes | Yes |
| Newborn handling basics | Basic | Yes | Full session |
| Partner briefing | Basic | Yes | Full partner prep |
| Labour / delivery transition prep | No | Light | Yes |
| Pre-birth lactation preparation | No | Light | Full |
| Home setup and help planning | No | Yes | Yes |
| Family boundary guidance | No | Light | Yes |
| Best for | Already delivered | Due date close | First-time parents preparing deeply |
| Begin |
A look inside the system
The Latch Lab: breastfeeding support that does not feel like guesswork.
Breastfeeding is natural, but it is still learned. Pain, shallow latch, supply doubts, pumping questions, and "is my baby getting enough?" moments are not things you should have to figure out alone.
Before birth
Know what to expect
We prepare you for what the first feeds may actually feel like.
First week
Get support early
We help you understand latch, pain, milk supply, feeding rhythm, and when to ask for expert lactation support.
After discharge
Do not figure it out alone
We stay available when feeding questions come up at home.
Not one rushed consultation. Ongoing breastfeeding and lactation support when feeding actually begins.
Real mothers
This is why we built ooru.
These are not polished testimonials. They are the moments mothers should not have had to face alone.
"
I had six different people telling me six different things. My doctor, my mother, a neighbour, a WhatsApp group. I needed one calm place to come back to.
ooru. exists so the next mother does not have to piece together postpartum care when she is already exhausted.
Who we are
We are mothers building the care we wish existed.
We know what it feels like to come home with a baby and realise that the world prepared you for the birth, but not for the days after.
Deepali
Co-founder
Vennela
Co-founder
Nandita
Co-founder
Amruta
Founding Team Member
ooru. was built by mothers, with experts. So we built a postpartum care system that keeps the mother at the centre: her body, her feeding journey, her mind, her marriage, her home, and her confidence. Because mothers should not have to become a project manager when we are healing. We should be held. We should be guided. We should have a village.
The village behind the village.
01
Expert Doctors
OB-GYNs and paediatricians who bring clinical rigour and evidence-based protocols to every care decision.
02
Experienced Practitioners
Certified lactation consultants, physiotherapists, and nutritionists with years of hands-on postpartum experience.
03
Expert Caregivers
Trained, compassionate care professionals providing daily support, newborn care guidance, and recovery assistance.
04
Well-Researched System
A round-the-clock care architecture built on clinical evidence, real-world feedback, and continuous improvement.
Dr. Lakshmi
Psychiatry · 18 yrs
MBBS, DPM, M.D. (Psychiatry)
Dr. Payel Biswas Soo
Lactation & Perinatal Care · 21+ yrs
Scaling lactation & perinatal care systems
Lincy Rachel
Lactation Consultant
5,000+ families supported
Dr. Sundarnag Ganjekar
Psychiatry · NIMHANS
Additional Professor, Dept. of Psychiatry
Dr. Lakshmi
Psychiatry · 18 yrs
MBBS, DPM, M.D. (Psychiatry)
Dr. Payel Biswas Soo
Lactation & Perinatal Care · 21+ yrs
Scaling lactation & perinatal care systems
Lincy Rachel
Lactation Consultant
5,000+ families supported
Dr. Sundarnag Ganjekar
Psychiatry · NIMHANS
Additional Professor, Dept. of Psychiatry
And surrounding it all — the ooru. tribe. A community of warm, empathetic people who believe no mother should do this alone.
FAQ
Questions mothers ask us.
Quick answers about how ooru. supports you through pregnancy and the first 90 days after birth.
What is ooru.?
ooru. is a postpartum care system for expecting and new mothers. It starts before birth and supports mothers through the first 90 days after delivery with a motherhood buddy, lactation support, home visits, WhatsApp guidance, expert video consults, recovery support, and newborn care guidance.
When should I start postpartum preparation?
Postpartum preparation is most useful in the last trimester. This gives you and your partner time to prepare for breastfeeding, newborn care, recovery, hospital-to-home transition, home setup, and the first week after birth.
How do I know which ooru. program is right for me?
You can choose your current stage — last trimester, due date close, just delivered, first week after birth, 2–4 weeks after birth, 1–3 months after birth, or not sure yet. Based on your stage, ooru. recommends the care path that fits your pregnancy or postpartum needs.
What support is available in the last trimester?
In the last trimester, ooru. helps you prepare for postpartum before the baby arrives. This includes breastfeeding preparation, newborn handling guidance, partner preparation, hospital and home readiness, and first 40 days care planning.
What support is available after delivery?
After delivery, ooru. supports new mothers with breastfeeding and lactation support, newborn care questions, recovery guidance, nutrition support, emotional wellbeing check-ins, WhatsApp guidance, at-home care visits, and expert video consults when needed.
Does ooru. provide breastfeeding and lactation support?
Yes. ooru. supports mothers with breastfeeding preparation, latch questions, nipple pain, milk supply concerns, pumping, bottle introduction, feeding rhythm, and lactation support after discharge.
Is ooru. only for breastfeeding support?
No. Breastfeeding and lactation support are important parts of ooru., but ooru. is a broader postpartum care system. It supports the mother, baby, partner, home setup, recovery, feeding journey, nutrition, emotional health, and first 40 days after birth.
Who is ooru. for?
ooru. is for expecting mothers in the last trimester, new mothers in the first 90 days after birth, and families who want structured postpartum care instead of scattered advice.
Does ooru. offer home visits?
Yes. ooru. offers at-home care visits when hands-on support is needed for lactation, recovery, newborn care, or practical postpartum guidance.
Does ooru. support partners?
Yes. ooru. helps prepare the parenting team before birth so the partner understands how to support the mother during feeding, recovery, baby care, and the first weeks after delivery.
Can I use this if I am not sure what support I need?
Yes. If you are not sure what support you need, choose "Not sure yet" in the Discover form. ooru. will help you identify your stage, recommend a care path, and guide you on what matters first.
Begin here
You do not have to do this part alone.
Prepare before birth. Feel supported after birth. Have one place to come back to. Talk to us and we'll help you understand what kind of support you may need for your stage.
For expecting mothers, new mothers, and families preparing for the first 90 days after birth.